AI Guidance for Everyday Business
Practical guidance for the ways your business actually uses AI
AI isn't confined to one department or one piece of software.
It is increasingly part of how businesses communicate, market their services, manage their teams, work with clients and make decisions.
The AI Safe Business Pack brings these activities together with a practical governance framework, editable templates and supporting guidance.
Our five activity guides help you understand the risks, responsibilities and safeguards relevant to different parts of your business.
You don't need to use every guide. Start with the areas that apply to you.
AI in Your Marketing
Understand how to use AI in content creation, advertising, personalised marketing and customer communications. This guide covers transparency, customer data, AI-generated images, intellectual property and the safeguards to consider before publishing or sending AI-assisted material.
AI and Your Customers
Explore how AI is used in customer-facing activities, including chatbots, booking systems, automated messages and customer relationship management. Understand how to protect customer information, maintain transparency and ensure people can reach a human when needed..
AI in Your Team
Give employees, managers and contractors clear guidance on responsible AI use at work. Cover approved tools, personal AI accounts, confidential information, staff responsibilities and how to introduce practical AI rules across your organisation.
AI When You Work for Clients
Designed for consultants, agencies, freelancers and professional service providers who use AI when delivering client work. Understand your responsibilities around client confidentiality, data processing agreements, third-party AI providers, transparency and ownership of AI-assisted work.
AI in Hiring and HR
Understand the additional considerations when AI supports recruitment, candidate screening, staff management and workplace decisions. This guide focuses on personal data, fairness, discrimination risks, meaningful human oversight and accountability for decisions affecting people.
One business. Different activities. A connected approach to AI governance.
These activity guides form part of the AI Safe Business Pack (£149), alongside the Core Handbook, 16 editable templates and supporting reference materials.
They are designed to help you apply the wider framework to the activities relevant to your organisation.
[Explore the AI Safe Business Pack — £149]
Guidance modules are provided as they are released. Check the Business Pack member area for the current available editions.